“Revitalizing Japan through inbound tourism.” For us, “revitalization” means
enabling regions, people, and cultures to shine sustainably. Through tourism,
we connect the unique value of each community to the future and, while
harmonizing society, economy, and the environment, contribute to Japan’s
sustainable development.
Sustainability Policy
Our company operates in line with the 10 principles of Travelife’s
international standards, respecting the balance between society, the
environment, and the economy. This policy is shared with all employees,
contractors, partners, and suppliers, and serves as the foundation for
decision-making and professional conduct.
Chapter 1: Sustainability Management and Legal Compliance
Purpose
To place sustainability at the core of our management system and establish a
framework for legal compliance, accountability, and continuous improvement.
1.1 Sustainability Coordinator
A Sustainability Coordinator is appointed with clearly defined responsibilities
and authority for promoting sustainability.
1.2 Mission Statement
We declare our commitment to responsible and sustainable tourism and share this
mission internally and externally.
1.3 Training for Sustainability Coordinator / Team
The Coordinator completes the required Travelife training and applies updated
knowledge to day-to-day operations.
1.8 Baseline Assessment
We conduct a self-assessment based on Travelife standards and identify areas
for improvement.
1.9 Sustainability Policy
We establish a policy to minimize the negative environmental, social, and
economic impacts of our business activities.
1.10 Communication
This policy is communicated to employees, business partners, and the public to
ensure transparency.
1.11 Action Plan
We set sustainability objectives and develop and implement corresponding action
plans.
1.12 Employee Participation
We ensure a work environment where employees can actively participate in
sustainability initiatives.
1.13 Monitoring and Evaluation
Progress on the policy and objectives is regularly monitored, and the results
are used to drive continuous improvement.
1.15 Reporting to Travelife
Progress is reported to Travelife at least once every two years.
1.16 Public Disclosure
Key achievements are made public at least every two years to fulfill our
accountability to society.
Chapter 2: Internal Management – Social Policy and Human Rights
Purpose
To ensure the protection of human rights, diversity, and fair working
conditions for all employees, contractors, and editorial staff.
2.1 Freedom of Association
We respect freedom of association and the right to collective bargaining.
2.3 Prevention of Forced Labour
Forced labour is prohibited; all staff retain the right to freely choose
employment and resignation.
2.5 Employment Contracts
All employees sign contracts that clearly state employment terms and
conditions.
2.6 Living Wage
We provide wages at or above the legal minimum to ensure a decent standard of
living.
2.7 Overtime Compensation
Overtime work is compensated fairly or granted as time off in lieu.
2.8 Medical Insurance
All employees are covered by legally required medical insurance.
2.10 Weekly Rest and Annual Leave
Paid leave, including statutory holidays and annual leave, is guaranteed to
all employees.
2.12 Health and Safety
We ensure workplace health and safety in compliance with legal standards and
maintain emergency procedures.
2.13 Equal Opportunities
No discrimination is tolerated in recruitment, promotion, or training.
2.14 Child Labour
Employment of children under the age of 14 is strictly prohibited.
Chapter 3: Internal Management – Environment and Community Engagement
Purpose
To reduce environmental impact and promote positive collaboration with local
communities through office operations and internal activities.
3.3 Office Paper: Type
We prioritize recycled paper or FSC/PEFC-certified paper for environmentally
responsible procurement.
3.4 Office Paper: Printing
All printers are operated in black-and-white and eco-mode settings.
3.8 Printed Materials
At least 50% of printed promotional materials use environmentally responsible
paper.
3.10 Energy Reduction Policy
We plan and implement measures to reduce energy consumption and improve
efficiency.
3.12 Sustainable Energy
Renewable energy sources are used wherever feasible.
3.15 “Switch-Off” Policy for Equipment
Equipment is turned off outside business hours to prevent unnecessary use.
3.16 “Switch-Off” Policy for Lighting
Lighting is turned off outside operating hours to reduce energy waste.
3.17 Energy-Efficient Equipment
High-efficiency and energy-saving models are prioritized when procuring new
equipment.
3.18 Energy-Saving Mode
All devices are operated in energy-saving mode.
3.22 Waste Management Laws
We comply with waste management regulations and strive to minimize
environmental impact.
3.23 Waste Reduction
We promote reduction, reuse, and recycling of waste.
3.26 Reuse and Recycling of Waste
Waste is separated appropriately and recyclable materials are collected.
3.29 Wastewater Treatment
Wastewater is treated safely in accordance with relevant laws and with
consideration for the local environment.
Chapter 6: Accommodation Providers
Purpose
To select and partner with accommodation providers that meet environmental,
social, and safety standards.
6.8 Child and Forced Labour
We prohibit child labour and forced labour in partner accommodations and
monitor compliance.
Chapter 7: Activities and Experiences
Purpose
To ensure that all activities respect safety, culture, nature, and ethical
standards.
7.7 Use of Captive Wildlife
We do not offer activities involving the use of captured wildlife.
7.8 Capture of Wildlife
Tours involving the capture or trade of wildlife are excluded.
7.9 Wildlife Interaction
Experiences involving interaction with wildlife are managed with great care,
with emphasis on animal welfare and conservation.
Chapter 8: Tour Leaders, Local Staff and Guides
Purpose
To ensure ethical conduct, safety, and cultural understanding among tour
leaders, local staff, and guides, and thereby deliver a high-quality travel
experience.
8.1 Employment Conditions
Employment and service contracts clearly specify terms and ensure
transparency.
8.2 Living Wage
All local staff are paid at or above the legal minimum wage.
8.7 Information for Customers
Customers are provided with guidance on cultural sensitivity, environmental
protection, and respect for human rights.
Chapter 9: Destinations
Purpose
To contribute positively to the culture, environment, and society of
destinations and foster co-creation with local residents.
9.4 Prohibited Souvenirs
Trade in illegal items—including endangered species and cultural property—is
strictly prohibited.
Chapter 10: Customer Communication and Protection
Purpose
To build trusted relationships with customers, readers, and travelers through
safe, transparent, and responsible communication.
10.1 Customer Privacy
Customer information is securely managed and privacy is strictly protected.
10.2 Marketing and Communication
Marketing and promotional activities provide accurate and honest information.
10.16 Destination Emergency Contact
Emergency contact details for destinations are provided to customers.
10.17 Emergency Response
Emergency procedures are established and communicated to relevant staff.
10.19 Prevention of Sexual Exploitation
Customers are informed of policies to prevent sexual exploitation and
harassment.
10.20 Illegal Souvenirs
Customers are warned against purchasing illegal souvenirs.
10.21 Local Services and Products
We encourage the use of local shops, restaurants, and services.
10.22 Sustainable Transportation
We provide information on sustainable mobility options such as public
transportation, walking, and cycling.
10.24 Customer Satisfaction
Customer satisfaction is measured and used to improve our services.
10.26 Complaints Handling
Clear procedures are in place for addressing customer complaints promptly.
Policy Review
This policy is reviewed at least once a year, or as needed, and updated to
reflect changes in societal conditions, regulations, and business operations.
